Monday, August 2, 2010

Content That’s Not Written for the Web

Writing for the web means making content:
  • Short
  • Scannable
  • To the point (rather than full of fluffy marketese)
Web content should also:
  • Answer users’ questions
  • Use common language rather than made-up terms (this also improves search engine visibility, since users search using their own words, not yours)

In this tutorial:
  1. Top Ten Web Design Mistakes
  2. Non-Standard Links
  3. Flash
  4. Content That's Not Written for the Web 
  5. Bad Search 
  6. Browser Incompatibility 
  7. Cumbersome Forms 
  8. No Contact Information or Other Company Info 
  9. Frozen Layouts with Fixed Page Widths 
  10. Inadequate Photo Enlargement

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